Tired of being told that periods are gross, that they’re unclean, that they’re something to be ashamed of.

Frankly, this rather silly and patriarchally driven stigma is deeply ingrained within North American society. While there has been some progress made to change our 1950’s era perception of periods, not enough has changed. We don’t bleed blue, we don’t need to be ashamed, and most importantly, we don’t all identify as women.

We understand we can’t change everyone’s minds, or change an entire decades old industry all on our own. So, our main goal is to make everyone feel heard and included, and if we rewrite the narrative along the way, that would be pretty cool.